There was once an evil King, who desired nothing less than complete and utter power over his subjects. To achieve this, he hatched a plan by which he would implant in every person, a device through which he could monitor and, ultimately, control their actions. But the King, in addition to being ambitious, was cunning. He knew that many people would object to having the device implanted. So he engaged a team of Advisors, subjects sympathetic to his plans, to study the people closely, and to develop and then implement his "Implant and Control" plan. The Advisors studied and analyzed and eventually their Chief announced a four-point plan:
First, sire, we're sorry but the name "Implant and Control" has to go. We believe the people can be subdued and implanted, but there is no point in making the job harder than it needs to be! So instead we propose the "Inform and Care" plan.
The King looked a little subdued, because he'd been quite proud of the original name. But he saw their point, and nodded in agreement. The Chief Advisor continued
Next, we reckon that a large number of the people will accept the implants, with only a little initial fuss, if they are paid to do so. It doesn't have to be a lot and it doesn't even have to be now. We can promise payment in the future. And in fact, we'd spin it a little by making payment (and, therefore, implantation) seem normal. We'll tell everyone that they will be all be paid unless they do not get the implant. This is, after all, the "Inform and Care" plan.
The King frowned. He wasn't too keen on concessions being made to these subjects of his. He was King after all, wasn't he!? But, his Advisors pleaded their case, stressing just how much power the implants would give him, and he eventually, if a bit grumpily, agreed.